About Us

Daisy Perez brings extraordinary instincts and experience to her role as your personal jewelry designer and jeweler. Some of her earliest memories include following her mother to her trusty jeweler in the bustling Jewelry District of Los Angeles. She was always filled with awe to see the finished product, amazed to see something that started as an idea magically transform into beautiful, shiny jewelry. Her mother’s example inspired Daisy to make her own beaded jewelry and then proudly gifting them to friends.

 In her college years, undecided of her path, she realized that her passion had been there all along and it is when she forged her path by attending California College of the Arts. It was there that she discovered and honed her personal aesthetic; refining her discerning eye and establishing a signature style. She earned a Bachelor of Fine Arts in Jewelry & Metalsmithing. Daisy’s artistic experience, keen instincts and educational background gave her a uniquely solid basis for founding her own design studio where she created jewelry for private clients. 

 The birth of her daughters-Violet and Ivy-inspired the creation of Violet Ivy Jewelry. The joy and meaning her daughters bring Daisy stoked her creative fires even further, inspiring her creativity and also her desire to be a positive role model for the girls in the tradition of Daisy’s own mother.  Daisy personally designs and collaborates with artisan goldsmiths on every single piece in her collection to ensure her vision comes to life as envisioned.

 Influenced by her mother and inspired by her daughters, Violet Ivy Jewelry is the stuff that dreams are made of.